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WELCOME TO INDUSTRY 4.0

Cloud Computing

Mobile Devices

IoT Platforms

Location Detection Technologies

Advanced Human-Machine Interfaces

Augumented Reality/Wearables

Multilevel Customer Interacttion and Profiling

Big Data Analytics and Advanced Algorythms

Smart Sensors

Authentication and Fraud Detection

YOUR BUSINESS PARTNER IN GROWTH, INNOVATION & AUTOMATION

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PROJECTS & METHODOLOGY

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SERVICES

BUSINESS DEVELOPMENT SUPPORT

Hands-on interim Marketing, Sales and Business Development Support

CRM IMPLEMENTATION & OPTIMIZATION

Digitisation of Products and Services, Data & Analytics as Core Capability

INTEGRATED WORKFLOW AUTOMATION

Digitisation and Integration of Vertical and Horizontal Value Chains

MARKETING & SALES CONSULTANCY

Digital Business Models, Customer Access, Mobile and Customer First

EXPAND YOUR DUTCH BUSINESS

With leading Marketing, Sales and Business Development specialists

CONTACT

Energiestraat 47c, 1411 AS Naarden

INSPIRATION

  • How Advanced Analytics Is Changing B2B Selling

    Executive Summary Consumer markets are bursting with innovation around machine learning and advanced analytics. While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. A growing number of B2B companies are using data and analytics to add services […]

  • If Your Data Is Bad, Your Machine Learning Tools Are Useless

    Executive Summary Poor data quality is enemy number one to the widespread, profitable use of machine learning. The quality demands of machine learning are steep, and bad data can rear its ugly head twice both in the historical data used to train the predictive model and in the new data used by that model to […]

  • How to Automate Your Client KPI Reporting Process: The 11 Step Guide

    Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing […]

  • New evidence for the power of digital platforms

    Incumbents should go on the attack with their own online exchanges.

  • Analytics Training Isn’t Enough to Create a Data-Driven Workforce

    Executive Summary When it comes to creating a more data-and-analytics-driven workforce, many companies make the mistake of conflating analytics training with data adoption. While training is indeed critical, having an adoption plan in place is even more essential. Any good adoption plan requires online or recorded refresher sessions; mentors; online resources for questions, feedback, and […]

INSPIRATION

  • How Advanced Analytics Is Changing B2B Selling

    Executive Summary Consumer markets are bursting with innovation around machine learning and advanced analytics. While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. A growing number of B2B companies are using data and analytics to add services […]

  • If Your Data Is Bad, Your Machine Learning Tools Are Useless

    Executive Summary Poor data quality is enemy number one to the widespread, profitable use of machine learning. The quality demands of machine learning are steep, and bad data can rear its ugly head twice both in the historical data used to train the predictive model and in the new data used by that model to […]

  • How to Automate Your Client KPI Reporting Process: The 11 Step Guide

    Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing […]

  • New evidence for the power of digital platforms

    Incumbents should go on the attack with their own online exchanges.

  • Analytics Training Isn’t Enough to Create a Data-Driven Workforce

    Executive Summary When it comes to creating a more data-and-analytics-driven workforce, many companies make the mistake of conflating analytics training with data adoption. While training is indeed critical, having an adoption plan in place is even more essential. Any good adoption plan requires online or recorded refresher sessions; mentors; online resources for questions, feedback, and […]

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